Woolim Lee
Woolim Lee is a multidisciplinary designer based in NYC.

I’m addicted to coffee and obsessed with my dog. Current addition to my addiction is fig jam croissants.
-> read more about me
0. calendar by woolim.
is a celebration of the little moments that make everyday life beautiful. Through a collection of original illustrations, each month captures the quiet joys, fleeting feelings, and simple pleasures that often go unnoticed.
1. Indoor Garden Club
a conceptual lifestyle branding project with mission to slow down, accept, be happy, and reconnect.

2. bisous
French for “kisses” - Just as a kiss can express love, joy, or nostalgia, our wines are crafted to evoke emotion and connection.

3. moonlit margins a bookstore to read and drink coffee. moonlit margins is a sanctuary for book lovers and night owls, where stories unfold over the warmth of coffee and the glow of moonlight.

4. SuiMeSuiMe Museum is a conceptual self-discovery museum that fosters an environment that encourages ongoing self-exploration, empowering individuals to become their authentic selves by “lectures, exhibits, and workshops.”

5. by. wagcrumbby. wagcrumb — a little crumb of joy — was born from one truth: the smallest moments are the ones dogs remember most. A wag can say love, excitement, gratitude — our treats are made to make those moments count.

6. Lunaráyour daily ritual for pure, healthy skin—powered by light and nature. Because we believe healthy skin should feel as good as it looks. Glow softly. Live clearly.
 Welcome to Lunará.

7. Home Garden Tool Box
an app to offer easy access to people of their “own slice of nature” within the urban landscape for positive and balanced life.

8. My Home Forest
a modular candel brand dedicated to enhancing everyday moments and spaces with the inviting glow of candlelight.
9. drawing myself closer
my personal ongoing journey of drawing myself closer, hugging myself closer.

10. cloud club
“If you were born anew, what would you become?” Podcast with cloud club members to talk about difficult (uncomfortable) conversations.
11. I do not take care of myself
my visual research and journal writings began as a personal journey to cultivate presence, leading to self-discovery and acknowledgment.
12. ੈ✩‧₊˚
my illustrations.


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Enter my secret garden

© 2025 Woolim Lee. All rights reserved.

Hello this is Woolim.

I'm a visual storyteller and creative thinker based in NYC, working across branding, packaging, and digital experiences.

I am a visual storyteller. I tell stories.


I'm a creative thinker with a love for branding and storytelling. I believe in the power of storytelling to bring people together, and I love translating ideas, emotions, and experiences into visual stories that resonate. My approach to design is rooted in curiosity, empathy, and intention—blending creativity and strategy to create thoughtful, inclusive, and meaningful experiences.

Beyond design, I'm deeply interested in philosophy, mindfulness, and the art of being present. I find joy in introspection, cultivating self-awareness, and discovering new ways of understanding myself and the world around me. I believe that nurturing my inner world shapes how I see, create, and connect with others, allowing me to approach both life and design with greater empathy and intention.

I'm a huge coffee enthusiast and would happily trade my soul for the perfect brie cheese sandwich or a buttery, flaky croissant ☕🥐 Oh, and I spend most of my free time hanging out with my dog, getting lost in a good book, or collecting little moments of inspiration.

I love to crawl into my little garden and gather moments that make me warm. I collect people, book quotes, sandwich recipes, coffees, my neighborhood gardens, the cutest streets in NYC, color palette from the paintings at the Met, flowers, my dog’s yawns, dinosaur-shaped clouds, flaky croissants, and so much more. Want to visit? -> enter my secret garden 🐰☕️📚🎨

If you are interested in getting in touch, feel free to send an email atwoolimleee@gmail.com.
Experience

Sr. Packaging Designer @ Pearl World Inc.
UX Design Intern @ Aquila Clouds, San Francisco, CA.
Visual Designer @ The Setting New York, NY.
Freelance Illustrator @ CreateME & other clients.
Freelance Designer


Education

Pratt Institute - MFA Communications Design
Parsons School of Design - BFA Illustrations



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